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Job Title: Taxonomy Manager

 

 

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

 

Agency Communications is seeking an experienced Taxonomy Manager to join our team. This is an exciting opportunity for someone to be part of starting up a new state-of-the-art platform that will enable New York Life to shape and deliver content to our 12,000 agents and 800+ field managers through personalization.  You will help build, develop and maintain a taxonomy system and classify, analyze and map relevant content from a variety of systems and channels using industry best practices. This collaborative position includes working with the Agency Communications staff, various business areas and the agents and field managers to test and define terms and processes.

 

Role Overview    

                                                                                      

• TAXONOMY
  • Creates taxonomy term list, evaluating the list, assign the terms to content and re-evaluates the list when necessary
  • Helps manage content relevancy workflow and the content management system
  • Tags and prepares content for personalization
  • Updates new and existing content categorization to enable new audience experiences
  • Creates and maintains nomenclature and metadata standards
  • Ensures digital content is appropriately tagged and has correct metadata for search and personalization and is aligned within multiple systems
  • Makes suggestions for improvements to navigation, hierarchy, and site structure
  • Experience analyzing data from analytics tools and multiple data bases to help define navigation, product assortment and increased content discoverability
  • Create, maintain, use, document and update workflows pertaining to taxonomy

 

• COPY EDITING/WRITING
  • Communicates updates for content contributors
  • Copy edits content to fit templates
  • Documents process and guidelines on Agency’s communications channels Contribute and create guide for content management best practices
  • Publishes using digital components

 

• CONTENT MAINTENANCE
  • Works with communication planners, creative and technical teams for on-going optimization of content channels
  • Supports initiatives to experiment with new ways of displaying, surfacing, and delivering content
  • Explains the taxonomy process, workflows, and implementation frameworks to stakeholders and peers
  • Assesses content to ensure editorial standards including the quality of content
  • Updates digital editorial calendar and provides insights on key dates and events for various audiences
  • Manages content library so information can be created and delivered to various communications channels or devises, based on Agent data
  • Analyzes content performance and identifies insights into what channels and types of content are most impactful
  • Maintains an understanding of content assets and conducts regular audits to ensure that content is fresh and relevant
  • Serves as a resource for Agency Communications and business areas
  • Assumes additional responsibilities as necessary

 

Qualifications

• Bachelor’s Degree
• Minimum of 5-7 years of relevant experience
• Demonstrated knowledge of controlled vocabularies, classification, data mapping, ontologies (relationship of terms) and taxonomies (hierarchy)
• Experience working with DAM/CMS systems and an understanding of marketing processes
• Logical and detailed oriented
• Experience in managing hierarchical and faceted taxonomies
• Knowledge of metadata schema
• Familiar with SKOS schema model and machine learning
• Willingness to learn the financial services industry and New York Life's business
• Ability to communicate effectively and collaboratively within the team and with outside business unit partners
• Experience explaining the taxonomy process, workflows, and implementation frameworks to stakeholders and peers

This role is located either in our White Plains, NY location or our NY, NY location, The work schedule is hybrid, 2 days remote, and 3 days in-office.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

Job Requisition ID: 87366

 

 

 

Apply online here