Wednesday, November 15th from 2:00pm to 3:00pm
Focus groups, interviews, and observation studies produce large amounts of data for libraries to analyze. Depending on which data collection approach was used, you’ll want to apply the correct data analysis approach in order to gain the most from your data. Coding is a necessity when working with focus groups, interviews, and even observational data, and while challenging, is a skill set that can be learned. This session will introduce the basics of coding both qualitative and quantitative data and will share additional approaches to analyzing data to maximize the benefits gained from conducting focus groups, interviews, and observation studies.
By the end of the sessions, attendees will be able to:
- Understand the basics of coding qualitative data, including different types of coding approaches
- Identify approaches to analyzing observation study data to align with the data collected
- Connect data gathered from focus groups, interviews, and observations to overarching questions or concerns faced by libraries
About our presenter
Dr. Kawanna Bright is Assistant Professor of Library Science at East Carolina University. Dr. Bright earned her PhD in Research Methods and Statistics from the University of Denver in 2018. Prior to earning her doctorate, Dr. Bright worked as an academic librarian for twelve years, with a focus on reference, instructional services, and information literacy. She earned her MLIS from the University of Washington iSchool in 2003.
Dr. Bright’s current research focuses on assessment in libraries, equity, diversity, and inclusion (EDI) in libraries, the application of research methodology to the study of library and information science, and the importance of the liaison librarianship role in academic libraries. Her work with Dr. Amy VanScoy (University at Buffalo) to investigate the reference and information services experience of librarians of color received a 2014 ALA Diversity Research Grant and was awarded the 2017 Beta Phi Mu-Library Research Round Table Research Paper Award.
Dr. Bright is also a co-PI on a recently funded IMLS grant project that will utilize survival analysis to determine when and why BIPOC librarians are likely to leave the profession. Dr. Bright is a 2021 recipient of an ECU College of Education Profiles in Diversity Award and a 2021 recipient of a 2021 NCLA Round Table for Ethnic Minority Concerns’ LIS Instructor Roadbuilder Award.