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Improving the Library Experience with Content Strategy

March 23 @ 2:00 pm - 5:00 pm

Is an updated website in your library’s future? Learn how to wield the power of content strategy to ensure the best possible experience.

Libraries are filled with content—from books to periodicals to events to audio books and beyond. When patrons come to the library building, they know what to expect and have a team of librarians and staff to help when they get stuck. But what about the digital experience of the library?

Content strategy plays a vital role in making sure people can get the information they need when they need it from anywhere. It spans from the words on a screen to how technology is set up to allow for accessible discovery, from messaging to workflow among library staff.

In this workshop we will explore the fundamentals of content strategy for libraries so you can serve any patron anywhere. This will include:

  • Reviewing the principles of content strategy and the breadth of its reach
  • Uncovering the problems content strategy can solve
  • Learning the basics of content operations to make sure the people, processes, and technology work together for long-term success
  • Putting content strategy tactics into practice

Participants will use a combination of real-world examples and their own situations to put their new knowledge into practice.

Facilitator: This workshop will be facilitated by Carrie Hane, Founder & Principal Strategist, Tanzen.

Program Track: Technology