Survey Design and Analysis: Building Surveys for Optimal Feedback

This one-day workshop will provide an overview of basic elements of survey design, and demonstrate survey data analysis, using Excel.

The first part of the workshop is dedicated to survey design with a focus on developing survey questions based on best practices in survey research. We will review elements of survey process and introduce different types of survey questions, followed by a class activity to evaluate sample survey items. The morning session will end with an activity where participants will apply what they learned by writing survey questions.

The second part of the workshop will cover analysis of user feedback surveys using Microsoft Excel. Participants will learn how to perform descriptive statistics (mean, mode, ranges, standard deviation) and frequency analysis of survey data. We will review relationships between categorical variables in survey data and learn cross tabulation using Pivot Table. Best practices for analyzing qualitative data from open-ended questions will be discussed. The workshop will end with an activity where participants will apply what they learned by analyzing survey data using an actual survey data set provided by the instructor.

By the end of the workshop, participants will:

  • Understand the elements of survey process
  • Write effective survey items, using different types of survey questions
  • Understand measurement error in survey questions, including variance and bias
  • Evaluate survey content
  • Apply Excel functions to calculate descriptive statistics
  • Create cross tabulation using Pivot Tables
  • Understand how data is evaluated and interpreted into meaningful and significant conclusions that can be used

Who should attend:
This workshop is designed to be a beginner level course for those who are interested in participating assessment activities in libraries and information centers. No prior knowledge of survey research is required.

Prerequisite knowledge/experience:
Basic knowledge of Excel is required. Sample datasets and training laptops will be provided during this session.

Helpful Info:
Participants are welcome to either bring their own laptops (with MS Excel installed) or request the use of one of METRO's. Data sets for use during class will be distributed beforehand.Laptops and data sets will be provided.

This workshop will meet from 10 a.m. until 4:00 p.m. and will include an hour-long break for lunch.

Fees for this workshop are $75.00 for members of METRO, myMETRO, and any council in the Empire State Library Network and $150.00 for non-members.

Eventbrite - Survey Design and Analysis: Building Surveys for Optimal Feedback

About our instructor:
Nisa Bakkalbasi is the Assessment Coordinator at Columbia University Libraries. Prior to joining Columbia University, Nisa was the Director of Planning and Assessment at James Madison University, and held a series of positions at Yale University Libraries. She has also taught courses at the Information and Library Science Department at the Southern Connecticut State University. Nisa is a past member of the ARL Library Assessment Conference Planning Committee, a past Chair of the Special Library Association’s Physics-Astronomy-Mathematics (PAM) Division, and a past member of the Project COUNTER Executive Committee. She holds an M.S. in Library and Information Science from Long Island University, and an M.S. in Applied Statistics and a B.A. in Mathematics from University of Alabama.


Thu, Aug. 4, 2016
10 a.m. - 4 p.m. America/New_York


METRO Training Center (4th floor)
57 E. 11th Street
New York, NY 10003
United States