Basic Web Analytics

Speaker Johannes Neuer
Johannes Neuer is the Director of Customer Experience at The New York Public Library. He's passionate about helping purpose-driven organizations create and implement effective programs that delight customers, incite engagement, and grow and nurture communities. Johannes previously served as NYPL's Director of Engagement, a role in which he developed a ...

Johannes Neuer is the Director of Customer Experience at The New York Public Library. He's passionate about helping purpose-driven organizations create and implement effective programs that delight customers, incite engagement, and grow and nurture communities. Johannes previously served as NYPL's Director of Engagement, a role in which he developed a high-performing email marketing program and built an engaged social media community comprising more than 1 million subscribers, fans, and followers.

Full Description

As libraries increase their digital offerings, staff needs to develop fluency in reporting on digital projects. This hands-on workshop provides an overview of the powerful yet easy-to-use tool Google Analytics, which is often used to track online resources. Participants will learn about tracking pages and events, interpreting reports, identifying sources of traffic, segmenting audiences, drill-down reporting, and keeping tabs on social media.

Attendees must have a access to a Google Analytics account. Account setup, cross-domain tracking, and custom reporting will not be covered in this class.

IMPORTANT: after following the link to the right, please select the appropriate pricing option and submit your registration information. On the following information summary page, click on the Register button at the bottom of the screen in order to complete your registration. All registrants will receive an automated confirmation email.


Please take a moment to review METRO's Community Expectations. Questions about registration or cancellation?  Visit METRO’s Registration Info page for policies and procedures.

When?

Thu, Sep. 24, 2015
4 p.m. - 6 p.m. US/Eastern

How Much?

Event has ended

Where?

METRO Training Center
57 East 11th Street, 4th Floor
New York, NY 10003