Speaker Ellyssa Kroski
Ellyssa Kroski is the Emerging Technologies & Web Services Librarian at Barnard College Library as well as a writer, educator, and international conference speaker. She has just been named the winner of the 2011 Greenwood Publishing Group Award for the Best Book in Library Literature by the ALA for "The Tech Set", ...
Ellyssa Kroski is the Emerging Technologies & Web Services Librarian at Barnard College Library as well as a writer, educator, and international conference speaker. She has just been named the winner of the 2011 Greenwood Publishing Group Award for the Best Book in Library Literature by the ALA for "The Tech Set", the ten book technology series that she created and edited. She's also the author of a well-reviewed book on Web technologies and libraries. She speaks at several conferences a year, mainly about new tech trends, digital strategy, and libraries and she is an adjunct faculty member at Long Island University, Pratt Institute, and San Jose State University. She blogs at iLibrarian.
Web users spend an average of 8–10 seconds and three clicks on your Web site looking for what they need before they get frustrated and click away. Whether you are developing a new Web site or redesigning an existing one, it is imperative to determine an intuitive and usable navigational structure and taxonomy for your user community. Card sorting is a technique used in the information architecture field to determine a classification scheme that speaks to your user population. Discover how to use this quick and inexpensive technique to understand how your users think about your Web site and its content. Learn how to run both an open and a closed card sort, analyze the results, and make recommendations based on your data. This workshop explores both online and offline card-sorting techniques as well as analysis software. Make sure your information is findable and increase usability by involving your users in the process of designing your Web site — they will thank you for it!
Who should attend:
Librarians, library administrators, information professinals, or students at any level who are interested in usability studies, information architecture, taxonomy development, or website design.
By the end of this program, participants will:
Know how to implement a card sort from start to finish.
Know how to analyze study results.
Know how to improve information architecture based on these usability studies.