Webinar: Articulating Your Value

Speaker Kathy Dempsey
Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.librariesareessential.com), and is the author of The Accidental Library Marketer (Information Today, Inc., 2009). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy ...

Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.librariesareessential.com), and is the author of The Accidental Library Marketer (Information Today, Inc., 2009). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 20 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She currently blogs as The'M' Word (http://themwordblog.blogspot.com) and is a member of the New Jersey Library Association.

Full Description

"Why should we keep funding a physical library when we can find everything with Google?"

"We need to cut costs, so we're slashing your budget. People don't use libraries much anymore; it's faster to get answers online."

"Why are we paying you to put books away and fix copiers? Can't students do that?"

"Why do librarians matter in the 21st century?

"I keep reading articles that say libraries are going away."

Have you ever heard such questions from an administrator, stakeholder, faculty member, dean, or even a friend? Chances are you have, and you've probably replied in one of two ways: You start listing all the little things you do all day (which sounds dull), or you are so taken aback that you can't articulate a satisfactory answer quickly enough (of course, you think of the perfect comeback an hour later).

Every librarian needs to be able to articulate his or her value at any given moment. Otherwise, you lose a chance to explain your work, to advocate for libraries, and to teach someone why the internet can never replace a library. If you cannot explain what your expertise is and why it's vital in two or three brief sentences--in words that your listener will understand and remember--then you need this webinar. This will be an interactive program with individual attention. Each attendee will start by writing a response that they think will work in their own situations, then we'll dissect and rebuild them to make them stronger and more memorable.

Who should attend:

  • Anyone who fears budget cuts
  • Librarians who feel misunderstood by stakeholders or colleagues
  • Anyone who doesn't have a ready answer for "Why do you still matter?"
  • Anyone who needs to educate others about the value of libraries

By the end of this program, participants will: 

  • Know how to explain their work in a few sentences, without jargon
  • Be able to articulate their value at a moment's notice
  • Explain why librarians still matter without being defensive
  • Be more confident talking about their work
  • Understand how to defend their budgets if they're threatened
  • Create strong elevator speeches that are ready to use

 

Log-in information will be distributed to all registrants via email 1-3 days prior to the webinar.  All registrants will have access to the archived recording of the webinar within a week after the live session.

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When?

Wed, Jul. 30, 2014
4 p.m. - 5:30 p.m. US/Eastern

How Much?

Event has ended

Where?

Online