Advanced Web Analytics

Speaker Johannes Neuer
Johannes Neuer, Associate Director of Marketing at The New York Public Library, specializes in email marketing, social media, and web analytics. Prior to joining the Library in 2009, Johannes worked for regional and national non-profits, as well as SMEs and multinationals in the electronics, media, and software sectors. Awards and ...

Johannes Neuer, Associate Director of Marketing at The New York Public Library, specializes in email marketing, social media, and web analytics. Prior to joining the Library in 2009, Johannes worked for regional and national non-profits, as well as SMEs and multinationals in the electronics, media, and software sectors. Awards and honors include a 2013 Webby Nomination for Social Education & Discovery, a 2012 Knowledge@Wharton finalist nomination in the global Social Media Leadership competition, Craig Newmark's 2011 Who Rules Social Media, and MarketingSherpa's 2010 Viral and Social Marketing Hall of Fame. A frequent speaker, he has appeared at the MarketingSherpa's Email Summit, Social Media Week, Web 2.0 Expo, the Public Library Association Conference, the Austrian Library Association Congress, the Bodleian libraries at the University of Oxford, and BookExpo America. See http://www.linkedin.com/in/johannesneuer for more info.

Full Description

This hands-on workshop builds on the Basic Web Analytics course and introduces participants to advanced features of the powerful web analytics tool Google Analytics. Students will learn about tracking multiple library sites, setting up goals and tracking conversions, using event tracking and custom variables, creating custom reports, and putting together a dashboard. Attendees should have a Gmail account and access to a Google Analytics account, ideally containing tracking data. Attendees should also have participated in the Basic Web Analytics session or have equivalent knowledge/experience.

Who should attend:
Librarians, website managers, marketing staff, and LIS students interested in unleashing the power of Google Analytics

By the end of this program, participants will:
- Be able to set up and interpret complex tracking mechanisms and create meaningful reports that will inform business decisions on improving services, programs, and campaigns.



Questions about registration or cancellation?  Visit METRO’s Registration Info page for policies and procedures.

When?

Fri, Nov. 15, 2013
1 p.m. - 3 p.m. US/Eastern

How Much?

Event has ended

Where?

METRO Training Center
57 East 11th Street, 4th Floor
New York, NY 10003