These are the good new days for those who recognize and seize the competitive advantage of change. Surprised? While most businesspeople think they know today's reality and can identify emerging trends, they rarely do…and they are missing opportunities. In this session, Seena Sharp will guide you to re-frame your thinking about the power of competitive intelligence and how it will benefit your organization and lead to the best decisions -- the first time. The bonus is that it will benefit you personally. This pragmatic presentation, filled with real-world examples, will deliver new ways of thinking that you can apply immediately, and is customized for competitive intelligence, marketing, and strategy professionals.
Lunch will be provided during the presentation.
Who should attend:
Competitive intelligence, Strategic Planning, and Information Professionals looking to capitalize on change to provide competitive advantage to their organizations.
By the end of this program, participants will know:
- What's more important than competitors?
- Why external input trumps internal
- That most decisions are based on the past and how to move to a future-forward perspective
- The five components of the "right" information
Questions about registration or cancellation? Visit METRO’s Registration Info page for policies and procedures.