Librarians and other Information Professionals have a competitive advantage when it comes to collecting information; they already know how to conduct an informational interview. However, many are uncomfortable collecting and analyzing competitive intelligence. Competitors are just a small part of the competitive intelligence puzzle, since it includes the entire marketplace including customers and suppliers, for example, as well as the macro environemnt -- economic, social, technological, environmental, and political influences and trends. Make competitive intelligence another arrow in your skills quiver as competitive intelligence veteran, Ellen Naylor discusses what it is, how to do it, and how you and your organization can benefit from this added knowledge and insight to make strategic decisions.
Who should attend:
Anyone who wants to improve their skills in collection and analysis to understand the competitive marketplace
By the end of this program, participants will:
- Understand what competitive intelligence is and isn't
- Learn how to get started and connected in the field of competitive intelligence
- Learn how and why companies use competitive intelligence (case studies shared)
- Learn about best practices in competitive intelligence, such as ethics
Log-in information will be distributed to all registrants via email 1-3 days prior to the webinar. All registrants will have access to the archived recording of the webinar within a week after the live session.
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