Measuring and Optimizing Social Media

Speaker Johannes Neuer
Johannes Neuer, Associate Director of Marketing at The New York Public Library, specializes in email marketing, social media, and web analytics.  Prior to joining the Library, Johannes worked for regional and national non-profits, as well as SMEs and global players in the electronics, media, and software sectors.  Awards include Craig ...

Johannes Neuer, Associate Director of Marketing at The New York Public Library, specializes in email marketing, social media, and web analytics.  Prior to joining the Library, Johannes worked for regional and national non-profits, as well as SMEs and global players in the electronics, media, and software sectors.  Awards include Craig Newmark's 2011 Who Rules Social Media, MarketingSherpa's 2010 Viral and Social Marketing Hall of Fame, and PR News' 2010 Nonprofit Award for Use of Twitter.  A frequent speaker, he has appeared at the MarketingSherpa's Email Summit, Social Media Week, Web 2.0 Expo, the Public Library Association Conference, the Austrian Library Association Congress, the Bodleian libraries at the University of Oxford, and BookExpo America. See http://www.linkedin.com/in/johannesneuer for more info.

Full Description


Participants will work with marketing veteran Johannes Neuer to learn how to set goals, gather data, design reports, and develop a dashboard that will inform library leadership and fellow practitioners about their progress in engaging patrons with the library on social media. Major social media platforms such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, and Foursquare will be covered in this course. Participants should have some experience with social media and an interest in analytics.

Who should attend:
Library directors, librarians, user analysts, marketing and communications staff, and LIS students

By the end of this program, participants will:
- Be able to keep track of their social media initiatives and create reporting tools that help optimize their campaigns and inform their content strategy


Questions about registration or cancellation?  Visit METRO’s Registration Info page for policies and procedures.

When?

Tue, Apr. 30, 2013
1 p.m. - 3 p.m. US/Eastern

How Much?

Event has ended

Where?

METRO Training Center (4th floor)
57 E. 11th Street
New York, NY 10003
United States