Money Can't Buy You Love: Innovative Library Branding on a Shoestring Budget

Speaker Amanda McCormick
Driven by a passion for equipping nonprofits and small businesses with low-cost marketing tools and strategies, Amanda McCormick consults to a wide variety of organizations.  She built the Film Society of Lincoln Center's first blog and social media presence, as well as overseeing the first co-branded web destination for New ...

Driven by a passion for equipping nonprofits and small businesses with low-cost marketing tools and strategies, Amanda McCormick consults to a wide variety of organizations.  She built the Film Society of Lincoln Center's first blog and social media presence, as well as overseeing the first co-branded web destination for New Directors/New Films and the first "socially networked" website for the New York Film Festival.  She recently helped the New York City Ballet with a major web redesign project.

She blogs about the intersection of technology and branding at her blog, Jellybean Boom, she teaches regularly at Mediabistro, and she is a frequent speaker on technology, social media, and marketing communications.

Full Description


Limitation breeds innovation, it is said, and nowhere is this idea more deeply felt than in libraries, where librarians and information professionals tap a variety of internal resources to raise awareness of programs and broaden reach.  This interactive workshop will start with the premise that librarians know their audience best and move on to apply lessons learned in real life case studies from the field of arts and humanities, including initiatives that had real impact despite limited resources; impact you can translate into ways to reach and retain library patrons.  We'll focus on two case studies as a way of extrapolating lessons that can be applied to a diverse range of libraries in developing:

- Community focused events that bring in new audiences
- Promotion strategies that raise the visibility of digital work within organizations, among colleagues and the public
- Experimental and collaborative environments that efficiently foster new ideas and programs

We'll further look at a range of simple projects that strengthen library branding initiatives with little financial outlay, from email newsletter ideas, crowd sourced contests, emerging social networks and how to use them and much more.

Participants will work collaboratively in groups and be tasked with developing a set of working ideas that can be applied immediately within their organizations.

When?

Wed, Mar. 27, 2013
10 a.m. - 1 p.m. US/Eastern

How Much?

Event has ended

Where?

METRO Training Center
57 East 11th Street, 4th Floor
New York, NY 10003