Limitation breeds innovation, it is said, and nowhere is this idea more deeply felt than in libraries, where librarians and information professionals tap a variety of internal resources to raise awareness of programs and broaden reach. This interactive workshop will start with the premise that librarians know their audience best and move on to apply lessons learned in real life case studies from the field of arts and humanities, including initiatives that had real impact despite limited resources; impact you can translate into ways to reach and retain library patrons. We'll focus on two case studies as a way of extrapolating lessons that can be applied to a diverse range of libraries in developing:
- Community focused events that bring in new audiences
- Promotion strategies that raise the visibility of digital work within organizations, among colleagues and the public
- Experimental and collaborative environments that efficiently foster new ideas and programs
We'll further look at a range of simple projects that strengthen library branding initiatives with little financial outlay, from email newsletter ideas, crowd sourced contests, emerging social networks and how to use them and much more.
Participants will work collaboratively in groups and be tasked with developing a set of working ideas that can be applied immediately within their organizations.