Webinar: "You Want Fries With That?" Using the Reference Interview to Add Value

Speaker Mary Ellen Bates
Mary Ellen Bates is the owner of Bates Information Services, providing business research and analysis to business professionals and consulting services for the information industry. Her clients include Fortune 100 companies and one-person consultancies. She also provides strategic business coaching services for information professionals, both those regularly-employed and those in ...

Mary Ellen Bates is the owner of Bates Information Services, providing business research and analysis to business professionals and consulting services for the information industry. Her clients include Fortune 100 companies and one-person consultancies. She also provides strategic business coaching services for information professionals, both those regularly-employed and those in some stage of info-entrepreneurship. Mary Ellen speaks and writes prolifically about the information industry. She has written six books, most recently the edition of Building & Running a Successful Research Business: a guide for the independent information professional. (Information Today, 2010, batesinfo.com/store) She has keynoted at conferences around the world, and conducts workshops and webinars on a wide range of professional development topics for info pros.

Prior to starting her business in 1991, Mary Ellen worked in a range of special libraries for over a decade. She received her MLS from the University of California, Berkeley, and she serves on the board of the Special Libraries Association.

She blogs at Librarian of Fortune.com and MEB adds Value.com. More information is at batesinfo.com

Full Description

Information professionals often see most client conversations fairly routine.  "What information do you need?"  "How can I help with your research?"  However, these can be ideal moments when we can effectively communicate and add to our value, in a context in which our clients are listening.  In this webinar, Mary Ellen Bates will give you the tools to turn the reference interview and other client / patron / stakeholder interactions into a powerful tool for raising their expectations, learning what else you can offer, and becoming a strategic partner.  Mary Ellen bases her insights on decades of experience in the information profession, as an info-entrepreneur and having coached numerous info pros.  She learned through "strategic trial and error" how to communicate with her clients, colleagues and stakeholders in a way that conveyed her value, and she will distill the best of that hard-learned wisdom into this 1.5-hour webinar.

Who should attend:
Reference librarians in public, special and academic settings; client-facing information professionals and librarians; information center managers; library marketing professionals; independent info pros

By the end of this program, participants will be able to:
- Use reference interviews as opportunities to increase their value  
- Effectively communicate their value to upper management  
- Use a strategic focus to advocate for their libraries  
- Identify how they can provide (more) strategic value for their organizations

When?

Wed, May. 16, 2012
6 p.m. - 7:30 p.m. US/Eastern

How Much?

Event has ended

Where?

Online