Librarians, library IT staff, students, and other information professionals interested in learning how patrons are using available online resources
Google Analytics is a free, easy-to-use web statistics application that offers sophisticated analysis of traffic to any web site. This session will explore ways in which libraries can use Analytics to determine which resources are most popular, reveal hidden trends, and uncover key insights about the patrons' needs. If you've ever wondered what mobile phone users in Staten Island visiting your web site for the first time are most likely to search for, we'll show you how to find out!
By the end of this program, participants will:
• Understand how to make sure Analytics is set up correctly
• Learn how to read, export and share standard Analytics reports
• Learn how to view changes over time and use advanced segments to spot critical trends among particular groups of users