Information managers of all kinds need to know how to communicate their value in order to remain relevant. Whether for yourself or for your institution, communication options and strategies are numerous and METRO is offering several workshops in the coming weeks to help you focus and strengthen your message.
What Accidental Library Marketers Need to Know
On November 5, 2012, Kathy Dempsey will guide accidental marketers in the ways of “true marketing” and show you how to improve your marketing techniques through market segmentation, clear communication and quantifiable goals. Register at: http://metro.org/events/244/
Making the Most of LinkedIn
Brian Teitje, a LinkedIn Strategic Account Executive, will walk you through the LinkedIn platform, demonstrating best practices and tricks and techniques you can incorporate into your own profile. Come prepared to ask Brian questions. Register here: http://metro.org/events/273/
Writing for the Library Press
Kathy Dempsey will be back on December 6, 2012 to offer her expert advice on writing for library publications. Kathy is editor of the “Marketing Library Services” newsletter and former Editor-in-Chief of Computers in Libraries. She’ll share tips on contacting editors with ideas, writing winning article/book proposals, knowing what to expect from the publishing process and much more. Register at: http://metro.org/events/239/