by Caroline Catchpole, Culture In Transit Digitization Specialist
The Grolier Club, founded in 1884, is America’s largest and oldest society for bibliophiles and enthusiasts in the graphic arts.
The collection of 57 trade cards, a smaller subset of The Grolier’s larger trade card collection, focuses on the French book and print trade of the late nineteenth and early twentieth centuries – with other, unaffiliated businesses represented also (think: dentistry and corsetry). The collection is a compilation of cards, artwork, woodcuts, lithographs and illustrations for the business cards as well as some prints; they have a wide variety of research use from the study of the book and print trade business to nineteenth century art and printing techniques.
It features some of the most prominent men involved in the trade as well as some of the most well renowned and well respected artists of the time period and reflects the flourishing book and printing trade in Europe during that time period after the mechanization of the printing process.
This collection is great addition to the already outstanding content we have in Digital Culture, which represents the diverse histories the collections of METRO members hold. The trade cards will also soon be available on Digital Public Library of America.
Culture in Transit is made possible by a grant from the John S. and James L. Knight Foundation.
The photo above features a Trade Card etching for Artistic Printing & Etching House of Eugène Delâtre.